August 26, 2021
A typeface that strikes a chord is akin to the sound of an arresting musical notation. You not solely can see every letterform working in live performance, you’ll be able to just about hear the harmonic precision and tonal perfection. Whether or not or not the result’s melodious, synchronistic or atonal the expertise brings pleasure to the attention — and, hear intently, to the ear. Kind is an instrument for expression. It could possibly attain excessive, low and all of the notes in between. In music or typography reaching stability between all the weather is the very best aim.
A few of the most satisfying typographic melodies derive from typefaces that share classical and modern phrases. Magnat achieves a fusion of classic and novel. The last word tone that emerges expresses in the present day however references yesterday. The combo of thick and skinny parts is percussive but soothing.
Like Bodoni it has the attract of antiquity and the wisp of modernity. It combines an historic high quality with a strand of eccentricity. It gives versatility in the best way its shapes are juxtaposed. It may be utilized in a proper or casual method. It evokes seriousness and frivolity. Directly Magnat looks like a serif however is clearly a sans. Its music is sharp in its variations, without delay orchestral and intimate.
Steven Heller is nothing wanting a legend within the design group. Award-winning graphic designer, writer and editor of lots of of books (sure, 100s!) and one of many world’s foremost authorities on graphic design historical past; and arguably its finest design commentator. You can even observe Steven on the must-read The Day by day Heller and browse his newest e-book, Kind Speaks.
Its visible and aural duality is achieved by means of the ingenious and seamless mixture of thick and skinny. Every letter has a personality all its personal but works brilliantly collectively. I’m notably keen on the capital Q and R — the swoop of skinny traces serves as a comic book contact. However the lowercase a and g additionally, particularly in daring, standout properly each as textual content and headline; every letter is sturdy with a sculptural power. I admit it’s arguably fussy and considerably baroque in its complexity. Nonetheless, it’s without delay elegant, sensible and delightfully transcendent. ◉
August 2021: Magnat by Studio René Bieder