EA as soon as canceled an MMO primarily based on Harry Potter as a result of they mistakenly thought the IP wouldn’t last more than one or two years. The revelation got here from ex-EA Director of Product Advertising Kim Salzer as she recorded an interview in her present function as fractional Chief Advertising Officer at Authentic Gamer Life.
The Harry Potter MMO had managed to get previous the prototyping stage and right into a playable beta that the corporate was actively testing with younger gamers earlier than it was canceled. When requested about video games that “she knew was gonna be actually cool” however that was later canned or shelved indefinitely, Salzer defined extra:
You realize generally I simply don’t know the place to begin, however an enormous one for me, as a result of I used to be so personally concerned in it and it’s such an enormous IP that has lived on, is a web-based massively multiplayer sport for Harry Potter. We did all of the analysis. We had the beta constructed out. It was a mix offline/on-line expertise the place we might truly mail stuff to the children like prizes and ribbons and stuff like that. Totally researched, very assured within the success of this. Nevertheless it was killed, for lack of a greater time period, as a result of EA was going by means of some adjustments at the moment they usually simply didn’t know or consider sufficient that that IP would have a shelf life longer than a yr or two.
It was fairly loopy to look again at and there had been a variety of work finished. And it was a enjoyable one too as a result of we had been doing analysis with youngsters and we didn’t get to try this fairly often again then in gaming, proper. And that was actually only a enjoyable one to do.
Admittedly the hype for the franchise grew stronger with every e-book that was launched and was not as rabid in 1997 because it was in later years, however with hindsight it looks as if an unbelievable conclusion to succeed in for canceling the sport. EA did later go on to publish all the Harry Potter film tie-in video games, beginning with Harry Potter and the Thinker’s Stone in 2001 and concluding with Harry Potter and the Deathly Hallows – Half 2 in 2011. No less than, the franchise will proceed onwards within the online game world with the upcoming launch of Hogwarts Legacy in 2022, this time revealed by Warner Bros. Video games.[Source: Twitter]